How to Advertise - By: Kenneth Roman, Jane Maas Type: NF
  some notes
1. Position your product
Objective, target audience, benefit, support claim, tone/.

Eg. Rich businesspeople, guaranteed to learn dare you give moneyback guarantee , tone professional 

Understand your customer, recruit a marketer pay commission 
Promise, support promise, set yourself apart. 
Give product a personality 

Write up strategy 

Web presence isn't marketing 
Get the product right 

BRAND - design campaign not just single ad

Come up with a marketing strategy
Budget cost set limit 

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