How to Advertise -

By: Kenneth Roman, Jane Maas

Type: NF

 

some notes 1. Position your product Objective, target audience, benefit, support claim, tone/. Eg. Rich businesspeople, guaranteed to learn dare you give moneyback guarantee , tone professional Understand your customer, recruit a marketer pay commission Promise, support promise, set yourself apart. Give product a personality Write up strategy Web presence isn't marketing Get the product right BRAND - design campaign not just single ad Come up with a marketing strategy Budget cost set limit

HOME ** mail me ** BOOK INDEX ** Non-Fiction Reviews