PC499 Brain + Science
ABC AIM Should win an award
1. Parasites an excellent prog about how they can influence the mind and might be drving our behavior
2. Khat it is quite a weak drug so is not so harmful, but is its nature that use takes up a ridiculous amount of time so this is harmful. You srart to get relaxed only after about 90 mins of use, and after that you get an ever decreasing rate of pickup so you spend hours chasing that litTle bit of high.
3. Caffeine - is not what we think cos previous studies have been flawed cos it's deeply embedded in our culture they were done on people already deeply infuenced by caffeine. It doesn't cause any increase in performance actually it's the opposite. It depresses our normal abilities . t's only when we take it we come back to normal ... It's very strongly addictive

Good Management - set target What and Why don't say How
BBC Business Daily
- Don't scientific micro-manage Think of business as an organism so instead of telling the workpod what to do and how, just give them a simple objective and why and let them get on with it

- Too much choice lessens sales
- customers are bamboozled by too many options switch off and after get 'might have' and disappointment - SELLING so direct the customer using menus - BUYING save time instead of looking for perfect set down what will satisfy you and take the first one you find that meets that ctiteria

Why Genetically Programmed To Sacrifice For Family
- Radiolab on altruism said family is important cos if you save your sisters life you share half genes of sister anyway, if you save a brothers then that's another 50% of genes ..so your entire gene pool carries forward .. Even a cousin has 1/8 of your genes.

Radiolab on Science Mistakes

1. - Researching brainwashing techniques the U.S. Dept of Defense comes with idea of roughly interrogating soldiers before they go to combat, so then they know they can withstand questioning. (North Korea had brainwashed US soldiers)

- In research for this they use Harvard students and use humiliation to "break" them

... One of the scientists was a sado-masochist and one of the subjects he worked on was a shy brilliant, but displaced loner student ... That student 12 years later became the Unabomber.

- Podcast : Radiolab on Science Mistakes

- the other bits were quite interesting as well

- They didn't mention penicillin wasn't found earlier cos it poisons guinea pigs.

Brain is Made Up of Concept Areas, Sometimes Joining

- On Radiolab Episode about Words 1. Children like rats can recognize left and blue, but can't combine them to recognize the blue wall on the left

English has no rules so it grows, and actually grows connections in your mind
The clever way Shakespeare ignores rules and thus creates better more powerful new words and language e.g. Uncomfortable

- On Radiolab Episode about Words, Jad and Robert talk to James Shapiro, a Shakespeare scholar at Columbia. He notes that Shakespeare is the inventor of an impressive list of words and phrases. It's obviously interesting to see the origin of common phrases that you don't even think about using - "eaten me out of house and home", "charmed life", "dead as a doornail", "full circle", "good riddance", "in a pickle", "Knock knock! Who's there?" (whoa, seriously?), etc. The part I found the most intriguing was Shakespeare's pioneering use of prefixes like "out" ("outbreak", "outgrow", "outweigh"), "over" ("overgrowth", "overview"), and "un" ("unaware", "unchanging", "uncomfortable", "unreal"). Oh, and he invented "eyeball".

ROBERT KRULWICH: But look what he did just by adding a little prefix “un.”

JAMES SHAPIRO: There’s so many words that we’re now familiar with—unnerved. You know, we all know what that means but nobody had heard of unnerved, unaware, uncomfortable .... Unearthly, unhand, undress, uneducated, ungoverned, unmitigated, unwillingness unpublished, something that’s near and dear to my heart. ... Unpublished. Unsolicited, unswayed, unclogged, unappeased, unchanging, unreal.

JAD ABUMRAD: Would an audience at the time have understood what the “un” prefix meant, not real?

JAMES SHAPIRO: I think it takes you a split second. Uuuunnnnnrrrrrreeeeaaaaallll… To kind of put that “un” on the real.

ROBERT KRULWICH: But then suddenly you got this new concept that there's something real but not.

JAMES SHAPIRO: He’s taking words that ordinarily are not stuck together; things like mad cap, ladybird. Shoving them together, eye drops, to achieve a kind of atomic power. Eyesore, eyeball.

ROBERT KRULWICH: It’s hard to understand how someone could think of, that up, it seems like it’s always been there.

JAMES SHAPIRO: If you ask me what his greatest gift is. He's putting them together into phrases that have stuck in our heads. So truth will out. What's done is done. I could "go on and on". Crack of doom. My favorite: Dead as a doornail. A dish fit for the gods. A dog will have his day. Fainthearted, fool's paradise, forever and a day, foregone conclusion, the game is afoot, the game is up. Greek to meet, I’m in a pickle, in my heart of hearts, in my mind’s eye, kill with kindness. (Sigh.) Believe it or not, knock, knock, who's there? Laugh yourself into stitches; love is blind, what the Dickens, all’s well that ends well. Something wicked this way comes. And a sorry sight.

JAMES SHAPIRO: How did he create phrases that stick in the mind? That make it seems as if they always existed.

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